Meta Ads

Demand generation and retargeting at scale — Facebook & Instagram.

For B2B awareness and ecommerce conversion alike. Creative-led campaigns, rigorous testing, and conversion tracking done right.

02Why this platform

Massive MENA reach

200M+ active users — no other channel matches it for broad reach.

Creative-led optimization

Meta's algorithm rewards fresh creative — and punishes repetition.

Native shop catalog

Catalog Ads and dynamic retargeting make ecommerce efficient.

03What we manage
01

Advantage+ Shopping

Automated commerce campaigns, materially outperform manual builds.

02

Reels & Stories

Native vertical creative, best rates for reach and engagement.

03

Catalog & Collection

Dynamic product surfacing based on user behavior.

04

Conversions API

Server-side tracking to survive iOS and tracker blockers.

04Campaign types
Demand generation

Educational creative to cold audiences.

Commerce conversion

Advantage+ Shopping for stores with mature catalogs.

Retargeting

Visitors, abandoned carts, CRM lists.

Lead Gen

On-platform forms for low-friction B2B.

05Our process
01
Tracking setup

Pixel + Conversions API + Domain verification.

02
Creative system

3 angles × 3 formats × weekly.

03
Test

Structured cell testing, read at ROAS level.

04
Scale

Budget into winners, expand lookalikes.

06Benchmarks

Illustrative ranges from our regional book — vary by sector and offer.

$3–9
CPM
3×–8×
ROAS (Gulf ecom)
1.2–2.5%
CTR
7 days
Time to launch
07Creative formats
Vertical Reels

Two-second hook, fast pacing, on-screen text.

Carousel

Multi-frame product story, strong commerce performer.

Native UGC

Real customer reviews, highest trust and conversion.

09FAQ
Minimum budget?

$2,500/mo to test, $8K+ to scale.

How much creative per month?

8–16 fresh assets minimum — Meta rewards refresh.

Do you produce creative or do we?

Either — full production, or directing your in-house/UGC creators.

How do you handle iOS limits?

Conversions API + conversion modeling + Aggregated Event Measurement.

Is Meta worth it for B2B?

Yes for awareness and retargeting; LinkedIn wins on direct lead-gen.

Let's put your numbers to work.

Book a free growth audit. In 14 days you'll get a full-funnel teardown and a 90-day action plan — yours to keep, whether we work together or not.

Book a Free Growth Audit