$65,000 in sales within 4 months with a significant increase in email sign-up rates.

Discovery Phase 

Brand Overview

A new fashion marketplace in the USA selling a wide variety of fashion items.

Challenge

• New business entering a highly competitive market.
  
  
  

• No historical email data to leverage.

Design Phase 

Strategy 

• Focused on acquisition, retention, and list scrubbing.

• Segmented audiences based on offer response for targeted retention.

Activation Phase 

• Utilized different offers and visuals in pop-ups to attract sign-ups.

• Implemented automated email flows to nurture leads and drive sales.